IPmetrics Intellectual Property Corporate Strategy

Corporate Strategy

There are several strategies an organization can implement that will provide a more focused and effective utilization of its intellectual property. Among these are joint ventures, licensing of trademarks, patents and copyrights, and the establishment of an IP holding company.

Joint Ventures

In the simplest of terms, joint ventures allow organizations the ability to utilize a third party's strengths to more efficiently support their own. For example, a manufacturer of high quality products may set up a joint venture with a retailer that boasts a national presence. The manufacturer benefits from the retailer's widely distributed outlets while the retailer in turn may benefit from exclusive access to a new product or service.

If you are providing the IP to be used in a joint venture, IPmetrics can help determine the appropriate level of profit and expense participation necessary to compensate you for your contribution. In addition, IPmetrics will work with you to identify creative solutions to unique situations.

Licensing

The greatest unknown in any licensing venture is the price to charge for the use of the asset. IPmetrics can help you determine the appropriate royalty rate to charge for a specific use of your trademark, patent or other intangibles. Similarly, we can help you structure your licensing strategy so that your IP is most effectively utilized by the licensees.

Finally, before any of these constructs are put in place, we can help determine the potential benefit of any proposed licensing program through a comprehensive analysis of the projected results. In this way, concrete answers to many important questions are in hand prior to any significant investment being made.

Holding Company

Establishing a holding company for your intellectual property can provide many benefits. Among these are greater control over its utilization and the ability to accurately identify and measure results. IPMetrics can help you to understand the implications of these structures as well as construct procedures and systems to ensure compliance and track results.