Handi Wrap in household goods.<\/li>\n<\/ul>\nWhile there are deeply hidden references and faint recollections surrounding some of these marks in consumers\u2019 minds, it is not clear at all that a new product launch, or a restructuring of an existing business would derive a net benefit from building these brands as opposed to starting from scratch. Definitely, a case-by-case analysis that would have to be performed and, perhaps, it should not be surprising that all indications are that the auction did not raise significant amounts of money for these applications.<\/p>\n
According to the reports in the blogosphere and BVR, no more than $150,000 changed hands, with several marks not being sold, and some fetching as little as $1,000.\u00a0 In addition, the second stage of the game is to ascertain that there are domain names available for the \u201cretirees\u201d as any contemporary brand building would require.\u00a0 As far as we have been able to check, most are \u201cparked\u201d domains that pre-date the applications being sold, and the cost of paying off the current owners, or developing a workaround, is an added cost to the strategy of reviving old brands.<\/p>\n
For all the intrigue and interest it may have drawn, the revival strategy does not appear to be economically worthwhile.\u00a0 We await counter-examples with interest\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
It appears not much, judging from the scattered reports from the recent auction of filed intent-to-use forms for retired brands with the USPTO, although all that was offered for sale was the ownership of those applications.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7,14,16,21],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xROl-2k","_links":{"self":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/144"}],"collection":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":2,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"predecessor-version":[{"id":965,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/144\/revisions\/965"}],"wp:attachment":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Computercity\"](\"https:\/\/i0.wp.com\/www.ipmetrics.net\/blog\/wp-content\/uploads\/2010\/12\/Computercity.png\")
<\/a><\/p>\n