Designing the Future<\/a><\/strong><\/span> and, in his message, WIPO Director General Francis Gurry relates the central role of design and the protection it receives through IP in the following terms:<\/p>\n“Design touches every aspect of human creativity. It shapes the things we appreciate from traditional crafts to consumer electronics; from buildings and bicycles to fashion and furniture. Design has been called \u201cintelligence made visible\u201d.<\/p>\n
Design is where form meets function. It determines the look and feel of the products we use each day \u2013 from everyday household items to the latest tablet computers. Design marries the practical with the pleasing. It brings style to innovation.<\/p>\n
This year\u2019s World Intellectual Property Day celebrates the role of design in the market-place, in society and in shaping the innovations of the future.<\/p>\n
Originally referred to as \u201cart in industry\u201d, industrial design provides the means to differentiate between mass-produced objects, drawing us to one product rather than another, making one brand more successful than another. Behind every new design is a desire to break new ground, to improve and to enhance consumer experience. Good design makes products easier, more comfortable and safer to use.<\/p>\n
With today\u2019s increasing emphasis on ecologically sound living, \u201cdesigning out waste\u201d is now an aspiration shared by many creators. Sustainable design processes can help lower production costs and reduce environmental impact. The designs of the future will necessarily be green, and the intellectual property system will encourage designers to produce them, by helping to protect original designs against unauthorized copying and imitation.<\/p>\n
In international markets, companies need to be able to protect their designs quickly and cost-effectively in several countries. WIPO\u2019s Hague System for the International Registration of Industrial Designs – which simplifies that process – saw a 30 percent increase in international applications last year.<\/p>\n
On World Intellectual Property Day 2011 WIPO joins governments, organizations, schools and enterprises around the world in celebrating the designers today, who are designing the future.”<\/p>\n
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April 26 is World Intellectual Property Day. The date marks the 41st anniversary of the Convention establishing WIPO; the World IP Organization. For the general public, the term “intellectual property” does elicit terms such as copyright, patents, industrial designs and trademarks. For most, these are business or legal concepts with little relevance to their own lives. WIPO\u2019s Member States decided in 2000 to designate an annual World Intellectual Property Day to raise awareness of the important role IP plays in everyday life.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,7,9,11,12,17,20,21],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xROl-80","_links":{"self":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/496"}],"collection":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":0,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/496\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/media?parent=496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/categories?post=496"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/tags?post=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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April 26 is World Intellectual Property Day. \u00a0The date marks the 41st anniversary of\u00a0the Convention establishing WIPO; the World IP Organization.\u00a0\u00a0For the general public, the term “intellectual property” does elicit terms such as copyright, patents, industrial designs and trademarks. For most, these are business or legal concepts with little relevance to their own lives. \u00a0WIPO\u2019s Member States decided in 2000 to designate an annual World Intellectual Property Day to raise awareness of the important role IP plays in everyday life.<\/p>\n