{"id":523,"date":"2011-05-18T13:54:13","date_gmt":"2011-05-18T21:54:13","guid":{"rendered":"http:\/\/ipmetrics.net\/blog\/2011\/05\/18\/will-consumers-move-to-branded-tlds\/"},"modified":"2016-03-21T15:19:09","modified_gmt":"2016-03-21T23:19:09","slug":"will-consumers-move-to-branded-tlds","status":"publish","type":"post","link":"http:\/\/www.ipmetrics.net\/blog\/ia\/domain-names\/will-consumers-move-to-branded-tlds\/","title":{"rendered":"Will consumers move to branded TLDs?"},"content":{"rendered":"

That is a key unanswered question in the decision making process trademark owners and brand strategists have at hand with the upcoming launch of unlimited new gTLDs.
\nThe central decision appears to be a judgment call as to competitors’ first move to secure highly desirable, or premium, key terms. It’s a classic game theory scenario, where the solution will depend on the relative costs of inaction to both players; leaders and followers.
\nThis important contemporary topic was one of many addressed in the sessions at this year’s INTA Conference in San Francisco (#INTASF<\/a>) where IPmetrics was present in full force.
\nAs these and other key decisions come up, brand owners and their counsel can definitely benefit from a professional appraisal of the portfolio and a valuation analysis of alternative paths.<\/p>\n

\"20110518-025238\"<\/a><\/p>\n

\n

37.785121<\/span>-122.404984<\/span><\/div>","protected":false},"excerpt":{"rendered":"

That is a key unanswered question in the decision making process trademark owners and brand strategists have at hand with the upcoming launch of unlimited new gTLDs. The central decision appears to be a judgment call as to competitors’ first move to secure highly desirable, or premium, key terms. It’s a classic game theory scenario, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5,7,12,21],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xROl-8r","_links":{"self":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/523"}],"collection":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/comments?post=523"}],"version-history":[{"count":2,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/523\/revisions"}],"predecessor-version":[{"id":973,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/523\/revisions\/973"}],"wp:attachment":[{"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/media?parent=523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/categories?post=523"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/tags?post=523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}