{"id":456,"date":"2011-03-04T11:29:50","date_gmt":"2011-03-04T19:29:50","guid":{"rendered":"http:\/\/ipmetrics.net\/blog\/?p=456"},"modified":"2011-03-04T11:29:50","modified_gmt":"2011-03-04T19:29:50","slug":"ford-truck-lets-ferrari-f1-drive-by","status":"publish","type":"post","link":"https:\/\/www.ipmetrics.net\/blog\/litigation\/infringement\/ford-truck-lets-ferrari-f1-drive-by\/","title":{"rendered":"Ford Truck lets Ferrari F1 Drive By"},"content":{"rendered":"<p>After receiving a lot of attention, the recently filed <a title=\"Blog Post\" href=\"http:\/\/ipmetrics.net\/blog\/2011\/02\/10\/can-consumers-confuse-a-pickup-truck-with-a-formula-1-car\/\" target=\"_blank\">trademark infringement case brought by Ford against Ferrari <\/a>over the use of the &#8220;F-150&#8221; model designation has been settled today. \u00a0Naturally, no terms were disclosed, other than the public move by Ferrari of re-naming their 2011 F1 World Championship car as the\u201cFerrari 150\u00b0 Italia\u201d to explicitly link the numeral to the sesquicentennial\u00a0anniversary of Italy&#8217;s reunification, rather than the blue oval&#8217;s pick-up truck.<\/p>\n<p>From Ford&#8217;s IP management <a title=\"Detroit Free Press\" href=\"http:\/\/www.freep.com\/article\/20110303\/BUSINESS0102\/110303082\/Ford-settles-Ferrari-lawsuit\" target=\"_blank\">perspective<\/a>,\u00a0\u201cThis resolution ensures that Ford\u2019s famous and distinctive F-150 trademark will be protected.\u201d From Ferrari&#8217;s point of view, this case was not only <a title=\"Ferrari Blog\" href=\"http:\/\/www.ferrari.com\/English\/Formula1\/News\/Headlines\/Pages\/110304_F1_The_Horse_Whisperer_The_name_changes_but_not_the_sense.aspx\" target=\"_blank\">&#8220;Kafkaesque,&#8221;<\/a> but a bit offensive as they conclude that the name change and case dismissal &#8220;should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.&#8221;<\/p>\n<p>Case closed!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After receiving a lot of attention, the recently filed trademark infringement case brought by Ford against Ferrari over the use of the &#8220;F-150&#8221; model designation has been settled today. \u00a0Naturally, no terms were disclosed, other than the public move by Ferrari of re-naming their 2011 F1 World Championship car as the\u201cFerrari 150\u00b0 Italia\u201d to explicitly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,12,21],"tags":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2xROl-7m","_links":{"self":[{"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/456"}],"collection":[{"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/comments?post=456"}],"version-history":[{"count":0,"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/posts\/456\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/media?parent=456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/categories?post=456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ipmetrics.net\/blog\/wp-json\/wp\/v2\/tags?post=456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}