Archive for the ‘Copyrights’ Category

The Liquidation Value of IP

Wednesday, January 26th, 2011
By: Fernando Torres, MSc 

Analytical Background

From an analytical perspective, the liquidation value of IP as the low-end of the range of value of a firm’s IP can be modeled as such firm applying an IP Asset Portfolio (“IPAP”) which generates a net cash flow from operations. Moreover, these firms typically still have proprietary information, specific expertise in the marketing, sales, and distribution of the products manufactured with the aid of the IPAP, as well as a certain reputation in the marketplace, which support the concept that such firms are the first-best operator of the assets, in the sense that the IPAP generates the highest cash flow under control of the Company until a default event. Due to credit constraints (e.g.-when the liquidation upon a default event affects the whole industry) and government regulation (e.g.- antitrust, geographic limitations of protection) of strategic (industry) buyers, the IPAP in liquidation would have to be sold to industry outsiders who do not have the necessary skills and experience to operate at the same level, or must incur higher costs to acquire/retain specialists to operate the assets optimally, IP Assets in liquidation fetch prices much below their value in best use (i.e., their value when managed by specialists). Over time, the new owners will gradually attain the proprietary (private) information, develop the expertise, and rebuild the reputation of the technology by managing the assets. As time passes by, the cash flows will tend to return to pre-default/liquidation levels.

The IP value in liquidation, as a proportion of the annual cash flow optimally generated by the portfolio will therefore depend on the amount of the initial shortfall from optimal, the speed of recovery to optimal levels, the estimated economic life remaining for the assets, and the time-value of money.

Empirical Studies

Liquidation values, as a proportion of the pre-default revenue levels, vary significantly from industry to industry and types of IP. The market for patents, in particular, is still characterized as illiquid. For instance, well known observers have noted that

“…IP is still a highly-illiquid asset class with a very inefficient marketplace.  That is, potential sellers of IP rights historically have been unable to access a large quantity of buyers who are willing to pay a predictable price under an agreed-upon set of conditions.  Furthermore, IP transactions are characterized by difficult acquirer identification, long periods of negotiations and endless due diligence activities.  Such transactions are also hampered by the lack of widely-accepted valuation models and independent valuation organizations.” (R. Millien )

We have studied the impact of liquidation on IP asset prices in various contexts (see e.g. yesterday’s post) and found the most likely range to be from 81.5% to 91.2%, with a median of 86.4%. These discounts are typically deeper than the normal discounts seen in real estate markets, which are much more liquid than IP markets; traditionally fluctuating in the 15% to 30% range. The median value is compatible with the following parameters of the conceptual model described above: A likelihood of default of 10%, a three year delay in recovering cash-flows to pre-default levels, and a 4% risk free rate (long-term).

Typical IP Value Loss in Liquidation

Future Research

Based on practical experience, the modeling of the liquidation value of IP for going concern valuation appears to be a clear possibility. The securitization of intellectual property and intangible assets in the past few years may provide empirical data to test the conceptual model outlined here.

Mattel v. MGA’s Bratz Dolls – Take II

Wednesday, January 19th, 2011

The second trial in the long-running Mattel and MGA’s Bratz Doll Dispute began yesterday with opening statements in Federal Court (Santa Ana, CA).

This time around, the trial is expected to take about four months.  As before, Mattel is suing MGA for copyright infringement damages, as well as over trade-secret theft.  In its defense, MGA is accusing its rival of unfair competition under state statutes and of stealing its own trade secrets.

A prior veredict for $100 million in damages was overturned on appeal to the Ninth Circuit (Download the opinion here).  As Bloomberg has reported, “In 2008, a federal jury in Riverside, California, agreed with Mattel that doll designer Carter Bryant made most of the initial sketches for the Bratz dolls while he worked for El Segundo, California-based Mattel.”  See our prior post on the top lessons from the appeal and our white paper on its consequences.

The U.S. Court of Appeals ruling amounts to a finding that Mattel did not automatically own Bryant’s design under the terms of his employment agreement, and to a reconsideration of damages on the basis that ownership of the Bratz dolls intellectual property had not been adequately apportioned between what Mattel may have owned, and what MGA had developed.

Unlike the original trial, at issue will be the specific question of the ownership of such intangibles as the names “Bratz” and “Jade,” one of the first-generation dolls, and whether the employment agreement properly entitles Mattel to the inventions that the designer conceived of during his off-hours on nights and weekends.

We shall follow this “new” case with interest;  Bryant v. Mattel, 04-09049, U.S. District Court, Central District of California (Santa Ana).

UPDATE: The trial ended in a surprise verdict, read our post about it here!