Archive for the ‘Case Law’ Category

Car wash diluting UT academic excellence

Friday, February 18th, 2011

Monitoring and enforcing trademark rights is an important task for IP managers in all types of organizations.  The University of Texas is notoriously vigilant about this, and garners a lot of attention when the intellectual property at issue is the trademark tower at the Austin campus.

In the most recent filing, the facts alleged in the case are simple enough:

  • The UT has a variety of  trademark applications and registrations depicting the tower filed before the U.S. Patent and Trademark Office as well as and State Registrations (See graphic above).
  • In 2010, as part of its business (“Tower Express Car Wash”) the defendant erected a replica of the UT Tower (See photo below) and used a representation of it in its logo (See leading graphic).
  • Defendant continues to use the University’s marks.

The UT, like most institutions, has registered and common law rights on logos and other identifiers of the University and relies on these intellectual properties as assets, from attracting and retaining prospective and current students and faculty, to maintaining a link with the alumni network.  Consequently, the UT’s complaint argues that the continued unauthorized use of the UT Tower replica and Logo is likely to cause confusion and to portray a false affiliation, sponsorship relationship, or association of the Defendant’s business with the University.  The unauthorized use will, as it is alleged in the complaint, dilute the distinctiveness of the University’s Tower marks.

Some observers might take this infringement lightly, and see only humor in the deceptive association of the marks.  However, the UT is obligated to enforce its IP rights in their totality, not on a case-by-case exceptional basis, thus upholding the value of the licensing business for both the UT and its licensees.

This type of lawsuit seems to fall exactly within the purpose of Trademark Law, as  explained by the Supreme Court in Qualitex v. Jacobson Products:

“In principle, trademark law, by preventing others from copying a source-identifying mark, “reduce[s] the customer’s costs of shopping and making purchasing decisions,”[McCarthy on Trademarks…] for it quickly and easily assures a potential customer that this item – the item with this mark – is made by the same producer as other similarly marked items that he or she liked (or disliked) in the past. At the same time, the law helps assure a producer that it (and not an imitating competitor) will reap the financial, reputation related rewards associated with a desirable product.”

The case was filed last Wednesday, so we shall have to wait for developments.  The alleged infringement, however, seems clear from the Supreme Court’s perspective.

Case information: Board of Regents the University of Texas System v. Tower Car Wash Inc., 1:11-cv-00125-LY, U.S. District Court, Western District of Texas.

Did Scantron fail the “patent marking” test?

Wednesday, February 16th, 2011

Another false patent marking lawsuit has just been filed in our local federal court. The case involves a pro se plaintiff Michael Muller filing on behalf of himself and The United States a (35 U.S.C. 292) suit for false patent marking (Complaint on PACER) against, among other entities, the famous multiple-choice test materials maker Scantron Corporation. Since the end of 2009, hundreds of qui tam false patent marking lawsuits have been filed (At a rate of over 3 lawsuits per working day so far according to data resources provided by McDonnell Boehnen Hulbert & Berghoff LLP). These lawsuits seek to leverage the interpretation given to the relevant statutes, specifically stating the liable defendant “Shall be fined not more than $500 for every such offense.” Until that time, this type of lawsuits were scarce, not because companies promptly removed patent-related information form mass -produced articles when patents expired, but because federal courts routinely assessed one $500 fine for the act of falsely marking, independently of the number of “falsely marked” articles produced.

The landmark case re-interpreting the statutory fine language came in December 2009, when the U.S. Court of Appeals for the Federal Circuit issued its opinion on Forest Group, Inc. v. Bon Tool Company, requiring the interpretation of the code as a penalty of up to $500 for every article that was falsely marked. The Federal Circuit considered this calculation stems from the plain language of the statute and, since false marking can have a role in stifling competition beyond the temporary monopoly granted under Patent Law, additional considerations apply in support of the “per article” interpretation.

Scantron form

Enter Scantron, the ubiquitous maker of testing materials which, according to its website, provides testing materials to 80% of U.S. schools. The company has been in business for many years and has been granted multiple patents along the way. Some of these patent numbers correspond to specific products and some forms were marked with those numbers. It will remain to be seen if the accused products continue to be sold by Scantron after the expiration of the patents and if the alleged false marking would have been economically feasible as it would have required new print runs and the potential waste of, presumably, tons of paper products.

The problem this type of litigation brings to the fore is not the underlying issue of when to drop the designation of expired patents, but the distortions we have seen since the Forest Group case where plaintiffs that have not been actually damaged aim to reap windfall profits from the quick calculation of $500 times millions of articles, even if 50% of the fine is required to be paid to the US Treasury (per statute). In the Scantron case just filed, the plaintiff does not claim to have been, or to have ever tried to enter, the testing supplies market, all he apparently did was notice old patent numbers on a few forms. The result, from an economic perspective, is simply an inefficient allocation of resources.

Congress is not standing idle on this issue, fortunately, and in a proposed amendment to the currently pending Patent Reform Act (S. 515), the revised statute would be changed to provide that the only plaintiffs with standing to bring these suits would be persons who have suffered a competitive injury as a result of a violation of the False Patent Marking statute. Unfortunately for the smooth operation of Intellectual Property protection, the changing agenda in Congress and the dire straits of the US Treasury do not give much hope of an expedited reform of this statute.