Carolina Railhawks marketing intangibles sold on EBay

The defunct professional soccer team “Carolina Railhawks Football Club” sold the team’s trademark over the weekend, according to eBay Inc.’s online auction website.

As Bloomberg reported, bidding started at $500 with two bidders identified by code names  see-sawing until the auction closed January 30 with a selling price of $14,999. In addition to the team name, the high bidder won all associated logos, symbols, designs, slogans, and mascot, and the internet domain name www.carolinarailhawks.com, according to the eBay listing.

The Cary, North Carolina team, was founded in 2006. Among its owners was Robert Young, the former chief executive officer of Red Hat Inc. (of Linux fame) and the founder of Lulu Ltd. (Self-Publishing).

The entity that owned the team dissolved at the end of last year,according to the Cary News.

Source: Bloomberg.

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