Ford Truck lets Ferrari F1 Drive By

March 4th, 2011

After receiving a lot of attention, the recently filed trademark infringement case brought by Ford against Ferrari over the use of the “F-150” model designation has been settled today.  Naturally, no terms were disclosed, other than the public move by Ferrari of re-naming their 2011 F1 World Championship car as the“Ferrari 150° Italia” to explicitly link the numeral to the sesquicentennial anniversary of Italy’s reunification, rather than the blue oval’s pick-up truck.

From Ford’s IP management perspective, “This resolution ensures that Ford’s famous and distinctive F-150 trademark will be protected.” From Ferrari’s point of view, this case was not only “Kafkaesque,” but a bit offensive as they conclude that the name change and case dismissal “should make it clear even to the thickest of people that the name of the car is a tribute to the anniversary of the unification of our country.”

Case closed!

 

Patent Reform: From First to Invent to First to File

March 3rd, 2011

One of the central pieces of The Patent Reform Act of 2011 (“S.23”) now under consideration in the U.S. Senate is the change from the current first-to-invent (“F2I”) system with a first-inventor-to-file (“F2F”) system.  In the U.S., as an illustration of the F2I system, even if the first inventor files his/her application after a later and independent inventor, the F2I party has  the right to the patent as long as he/she can prove that theirs is the earliest invention at an “interference proceeding.”  With the changes incorporated as part of S.23, in this example the later, but more diligent(?), inventor would win the rights to the patent thanks to the F2F system.

This change would bring the U.S. system into accord with most patent systems overseas, but the transition would bring about several changes to the strategy of patent filing and the relative value of maintaining inventions secret a a competitive tactic.  For a thorough and systematic analysis of the nuances and combinations of timing and prior art disclosures in patent prosecution under S.23, we recommend a close read of the guest post on the Patently-O blog by Prof. Ann McCrackin and JD candidates Brodsky and Chiluwal.

The possibility for derailing this part of the Reform has apparently closed today (March 3, 2011), as Sen. Feinstein’s amendment on the issue failed to get the necessary support, as Gene Quinn has reported.